Optimizing your marketing tech stack

Get a unified view of your customer journey, and track full ROI of your marketing. Learn to evaluate, eliminate, and integrate the tools that will drive growth for your business
During this 8-class course, marketing expert Dan McGaw will show you how to evaluate, eliminate, and integrate the tools that will drive growth for your business.

You will learn exactly how to:
Choose and set up the right tools.
Build a taxonomy guide to scale your business.
Integrate tools to build a holistic marketing machine.
Set up segment.com to put your customer data to work.
Track lead and engagement scoring to identify hot leads.
Get shit done without engineering.
Convert more customers using your tools.

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