One Simple Idea

In this book, Key reveals the secrets that helped him and thousands of his students―including bestselling author Tim Ferriss―turn their creativity into a passive income generator by “renting” an idea to a company, which takes care of R&D, production, marketing, sales, accounting, distribution, and everything else you don’t want to do.

You’ll be amazed at how simple the process of licensing an idea for profit actually is. Key explains how to:

Keep your ideas safe―without spending time and money on a patent.
Be your own boss―without formally opening a business.
See your product go to market―without footing a dime in expenses.
Make potentially big money―without quitting your day job.

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