Learn to plan, execute and measure a successful B2B content strategy.
This course is your complete approach to building a fast-flowing highway of continuous demand.
Learn each step of the process for driving B2B leads with content marketing, from first action to final outcome.
We’ll analyze the birth of a lead, deconstructing each page in the process and each stage in the funnel.
You’ll learn how to strengthen each stage, from the high-ranking blog post to the thank you page after the thank you page.